STOCKHOLM, SWEDEN - Cellmax Technologies, the Stockholm based innovator and supplier of ultra high efficiency antennas for mobile networks, has established a new office in Singapore to serve the fast-growing Asia Pacific region.

The new regional office is already operational under the leadership of Mats Eklundh, Regional Sales Director, Asia Pacific. The new office is located in the landmark UOB Plaza (tower 1, level 36).
 
With its ‘next generation’ ultra-high efficiency base station antennas for mobile networks, CellMax has been very successful in South East Asia, in particular in Indonesia and the Philippines. With the opening of the Singapore office, CellMax hopes to demonstrate its commitment to the region; Local sales and technical staff will be able to support existing and future customers more efficiently in their own time zone.
 
“Asia Pacific offers a huge potential for CellMax, a potential we are currently only scratching the surface of”, said Mats Eklundh, Regional Sales Director, Asia Pacific, CellMax Technologies. “Energy awareness and optimizing radio frequency performance in general, and with the use of antennas in particular, is coming into focus for mobile operators, which speaks for CellMax.”
 
The mobile data traffic in the world’s mobile networks grows by 150 per cent per year, driven by the emergence and use of smartphones, apps and videos, and is expected to increase 26-fold between 2010 and 2015. This puts enormous pressure on operators’ network equipment that need to be optimized for this rapid and significant increase in traffic.
 
There is new focus on base station antennas, previously regarded a network commodity, as an important link in this chain since traditional antennas dissipate up to 55 per cent of the power/energy of the base station, reducing the base station’s transmission capacity significantly. CellMax’s revolutionary antenna technology reduces the power losses within the antenna to close to zero, resulting in higher signal strength and a dramatic increase in geographical area coverage, improved indoor penetration, increased traffic, improved data throughput and reduced production costs per call – all without any increase in power consumption.

For additional information please contact:
 

Einar Ahlström
CEO

Phone: +46 8 755 12 80
Email: einar.ahlstrom@cellmax.se

or

Mats Eklundh
Regional Sales Director, Asia Pacific
Phone: +46 733 663 679
Email: mats.eklundh@cellmax.se


About CellMax:
CellMax Technologies develops and markets ultra-high efficiency base station antennas for mobile networks. CellMax’s revolutionary antenna technology reduces the power losses within the antenna to close to zero, resulting in higher signal strength and a dramatic increase in geographical area coverage, improved indoor penetration, increased net traffic, improved data throughput and reduced production costs per call.
 
CellMax’s unique and patented antenna design is based on quasi waveguide technology with air as dielectric, which virtually eliminates power losses; Traditional antennas lose 20-60 percent power through the cables. With CellMax’s antennas, mobile operators can reduce the power consumption in their radio networks by up to 30 percent – or use the same amount of power to improve network performance.
 
Consumers benefit from a dramatic improvement of indoor coverage, radically improved data speed and capacity, fewer dropped calls, a significant improvement of battery power consumption in the handsets, etc.
 
CellMax’s customers include several of the world’s largest mobile operators and manufacturers of telecom equipment (e.g. T-Mobile, Huawei, Hutchison, NSN, and ZTE). CellMax antennas have been deployed all over the world and are in use on all six inhabited continents in the world.CellMax was founded in 2001 and has headquarters in Sweden with subsidiaries in the USA and Singapore.